Our Product Design Process: The Danetti Difference

Our Product Design Process: The Danetti Difference

When we design a product at Danetti, we always consider how the item will make customers feel once they bring it into their home – whether it’s a dining chair for a sociable kitchen, or a sofa for a busy family living room. For our designers, the key focus is what kind of senses will be evoked from the product, and what reaction people will have when they walk into the space and see it. We sat down with one of our Designers, Francesca to get a whistle-stop tour on what goes into the creative process for Danetti furniture.

It’s All In The Detail

Something that’s always considered when we start designing a product, no matter the season, is what the customer wants. Danetti Designer, Francesca says: “We really focus on the detail and materials used. We want every step of interacting with that product to be interesting, exciting, and well thought out. It also contributes to the longevity of a piece and for us, that goes hand-in-hand with the customer experience, providing the best in design.”

Finding That Inspiration

The creative process begins with the team compiling everything they’ve seen and felt inspired by, whether that be trends or looks. Francesca says: “I start the process by putting ideas and inspiration onto mood boards which helps us to build the look and feel for the season. From there, we work as a team to discuss and evaluate what we’ve seen and what we think is important to bring into the product family, making sure everything holds its place in the range and really brings something to the collection.”

Ticking All The Boxes

Sketching out concepts can take days as our team begins the creative process. Once a design has been established, there are other key elements to consider such as textures and finding the perfect palette. Francesca says: “We feedback on potential fabrics and colourings and anything else we feel may be missing, then at this final stage once the concept is complete, it’s sent over to our manufacturing partners to create a sample.  We set ourselves a checklist, making sure everything is covered on the product before we feel comfortable to develop and present it to our customers.”

Our Favourite Exclusively Danetti Designs:

Products from this collection range from living, bedroom and dining pieces and have been curated with key elements in mind that makes them stand out from the rest, from unique features to superior quality or special attention to detail.

Octavia Luxe Velvet King Size Bed With Storage

If you’re looking for contemporary furniture to create a statement look in your bedroom, this luxe bed design with its extended headboards detailing is perfect for creating a focal point. The Octavia has distinct geometric stitching and is available in an elegant champagne velvet or in a bold teal finish so you can pick a palette to suit your sleep sanctuary mood.

Nala Grey Oak Dining Table

With its modern grey oak finish, statement brushed stainless steel legs and space for six to eight guests, our Nala Grey Oak Dining Table is a dinner-time dream. You asked for more flexibility with your dining tables, so we went back to the drawing board and reimagined this table with an extending mechanism so you can switch from everyday life to socialising with ease.

Form Velvet Bar Stool With Backrest

Add a luxurious feel to your kitchen with the Form Bar Stool, finished in a rich velvet with modern metallic accents and its statement cantilever base. The Form is available in three velvet colours and two faux leather finishes. Choose from the signature brass base, or a stainless-steel finish, or opt for the gas-lift version.

Aurora Marble and Oak Round Coffee Table

A new interior trend and a match-made in heaven; marble and oak are a perfect pairing when it comes to furniture. The cool tones and natural veinings of marble co-ordinate beautifully with the rich and warm textured finish of oak. The Aurora also has a heat-proof, scratch-proof and stain-free surface and generous storage space making it a picture-perfect living room update.

Jasper Metal Chair

Designed with durability in mind, the Jasper Dining Chair is light-weight and low maintenance with its faux leather seat and easy wipe-clean finish. Its distinct shape and sleek frame designs makes it an ideal choice for adding a modern update to your family dining room. Choose from a black, white or sage green finish.


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